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The 3Rs of Social Media Content: Reduce, Reuse, Recycle

At this point, you should have your content calendar and post multiple times a day on your account. You have a better grasp on your metrics and are producing better content and achieving success. While you can follow the previous steps to social media dominance, you should learn about the 3Rs of social media content: reduce, reuse, and recycle. 

Not at this stage? Start at the beginning of our social media marketing course.

Understanding Your Audience: A Key to Success

Before diving into the 3Rs, it's crucial to understand your audience. Knowing what resonates with your followers can help you tailor your content strategy effectively. Engage with your audience through polls, comments, and direct messages to get insights into their preferences.

Reducing The Quantity for Quality

By reducing the content you post, you can create higher-quality videos. This trade-off can improve the amount of interactions trading quantity for quality. For some content creators, this works in their favor. Michael Reeves is a YouTube creator with 50 videos and 7 million followers. Over the last year, he has made three videos with over 6.7 million views on each. Having quality content shows time and time again that it can beat quantity.

So why do we recommend starting with quantity before quality? 

The average content creator doesn’t know how to create one good video, let alone a video with high production value. When you haven’t displayed the ability to create epic content, you need to start with quantity before quality. A hundred mediocre videos will never stand up to one great video, but you can’t create great content without putting in the effort first.

To be on the scale of large content creators, we recommend posting as much as you can. Once you have started to gain traction and market fit, you can scale back on the quantity for quality. 

Incorporating Storytelling and Brand Narrative

To enhance the quality of your videos, consider incorporating storytelling and a strong brand narrative into your content. A compelling story can captivate your audience and make your content memorable. Share behind-the-scenes looks, personal journeys, and the inspiration behind your work to build a deeper connection with your viewers.

When can I make quality videos?

You can start this any time, but we recommend you have a stash of content scheduled to go out so you can focus your time and effort on making these videos. 

Quality videos can take time to develop but have longer staying power and maintain their relevance for years. By creating quality videos, you will have an engaged viewer who wants to watch your content instead of just passing it by. 

Reusing Other People's Content

You can reuse the content of others in many different ways. Here are our favorite ways to reuse other content creators' videos and blogs.

  • You can reuse the content of different creators and get ideas to change it to your liking.

  • You can add to existing content and make it more interactive on your channel.

  • You can even make content by commenting on other creators' video content.

Reusing content across platforms

Don't limit reusing other people's content to a single platform. Find out what makes their videos viral and start learning how to incorporate it into your videos. 

By repurposing content on different social media platforms, other creators have been able to expand their reach. For example, if you produce long-form videos for YouTube, these can be trimmed into shorter clips for Instagram Reels or TikTok. This approach maximizes your content's exposure and attracts audiences from various platforms.

Recycle Your Content

By recycling your content, you can do your A/B testing, which we discussed in crafting your social media strategy. If your video did poorly, you can quickly edit what you have already and reupload it. Making brand new content from scratch every time isn’t feasible. Use your best content multiple times, and on each repost, we guarantee the majority of the people who see that content wouldn’t have seen it before.

Incorporating Evergreen Content

Focus on creating evergreen content that remains relevant and valuable over time. This type of content can be recycled and shared multiple times throughout the year, continuing to attract new viewers. Examples include how-to guides, tips, and educational content related to your niche. In short, Make stuff that's always cool to watch so you can share it many times, and it won't get boring.

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