Unlock Your Potential: Top Online Degrees in Marketing for Marketing Success

So, you wanna get ahead in marketing, huh? Good idea. The world of marketing is always changing, and having the right skills really helps. Luckily, getting an online degree in marketing is a super flexible way to learn what you need without putting your whole life on hold. Lots of places now offer these programs, and they're becoming a big deal in the job market. Let's look at some of the best online degrees marketing programs out there and see how they can help your career.

Key Takeaways

• Online degrees marketing programs are getting more and more popular for good reason.

• Many employers are now totally fine with online degrees, especially with how common remote work is.

• Top schools like Florida International University and Harvard offer online marketing degrees.

• These online programs often cost less than going to a traditional campus.

• Getting an online degree in marketing can really boost your job chances and how much money you make.

1. Florida International University

Florida International University (FIU) has a solid online marketing degree program. It's designed for folks who want to get into the marketing world or move up in their current jobs. The program focuses on giving you real-world skills that businesses are looking for right now. You'll learn about things like consumer behavior, market research, and how to put together a good marketing plan. It's all about getting you ready for what's next.

The online marketing program at FIU is built to be flexible. This means you can study at your own pace, which is great if you're already working or have other stuff going on. They really try to make it work for busy adults.

Here's a quick look at some of the things you might learn:

• Understanding Customers: How to figure out what people want and why they buy things.

• Market Research: Learning how to collect and use data to make smart marketing decisions.

• Digital Marketing Basics: Getting a handle on online advertising, social media, and other digital tools. You can even learn about digital marketing skills to help your career.

• Strategic Planning: How to create and carry out marketing plans that actually work.

FIU's program is pretty well-regarded, and it can definitely help you get ahead in the marketing field. If you're thinking about an MBA in Online Marketing, this could be a good stepping stone.

2. University Of Arkansas At Little Rock

The University of Arkansas at Little Rock (UALR) offers a solid online Bachelor of Business Administration (BBA) with a major in Marketing. This program is designed for students who want to get into the marketing field or move up in their current roles. It covers a lot of ground, from understanding consumer behavior to figuring out how to promote products and services effectively.

The online format means you can fit your studies around your life, whether you're working full-time or have other commitments. It's a practical choice for anyone looking to get a degree without putting their life on hold.

Here are some things you'll likely learn about:

• Market Research: How to gather and analyze data to understand what customers want and need.

• Promotional Strategies: Developing plans to get the word out about products, including advertising, public relations, and digital marketing.

• Pricing and Distribution: Understanding how to set prices and get products to the right places at the right time.

• Global Marketing: Looking at how marketing works in different countries and cultures.

This program aims to give you the skills you need to work in various marketing jobs. You could end up in advertising, sales, brand management, or even digital marketing roles. The curriculum is built to be relevant to today's business world, so you're learning things you can actually use. It's a good option if you're looking for a flexible way to get a business degree with a marketing focus. The Sam M. Walton College of Business is a well-known institution.

3. Colorado State University Global

Colorado State University Global, often called CSU Global, is a fully online, public university. It's part of the Colorado State University System, but it operates independently. This means it focuses only on online education, which can be a big plus for people who need flexibility. They've been around for a while, so they know a thing or two about making online learning work. Their marketing degree programs are built for working adults, aiming to give them skills they can use right away in their jobs.

CSU Global's approach to online learning is pretty straightforward. They design their courses to be practical, so students aren't just learning theories but also how to apply them in real-world situations. This focus on practical application is a big part of their philosophy, making sure graduates are ready for the demands of the modern workplace. They also try to keep things flexible, which is important for anyone juggling work, family, and school.

When it comes to their marketing programs, they cover a lot of ground. You'll find courses that touch on things like:

• Digital marketing strategies

• Consumer behavior analysis

• Market research methods

• Brand management principles

• Advertising and promotion techniques

They also have a strong emphasis on career readiness. For example, their online bachelor's degree in marketing is designed to prepare students for various roles in the field. They also have a good reputation for supporting their students, which is always a good thing when you're learning online. CSU Global is a 100% online university, so all their resources are geared towards distance learners.

4. Louisiana State University Shreveport

Louisiana State University Shreveport (LSUS) offers an online Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing. This program is designed for students who want to build a solid business foundation while specializing in marketing principles. It's a good choice for those looking for flexibility, as it's delivered entirely online. The curriculum covers a wide range of marketing topics, preparing students for various roles in the field. The program aims to equip students with the skills needed to understand consumer behavior, develop effective marketing strategies, and manage marketing campaigns.

The online format at LSUS makes it possible for working professionals or those with other commitments to pursue their degree without disrupting their lives. It's about bringing quality education to you, wherever you are, and on your schedule.

Program Highlights

• Comprehensive Curriculum: The program includes core business courses alongside specialized marketing subjects. This ensures graduates have a broad understanding of business operations in addition to their marketing skills.

• Focus on Practical Skills: Courses often involve real-world case studies and projects, helping students apply theoretical knowledge to practical situations. This hands-on approach is key for developing job-ready skills.

• Flexible Online Learning: Students can access course materials and participate in discussions at their own pace, making it suitable for diverse learning styles and schedules. This flexibility is a major draw for many online learners.

Career Opportunities

Graduates from the LSUS online BSBA Marketing program can pursue a variety of marketing career paths. The skills learned are applicable across many industries. Some common roles include:

• Marketing Coordinator

• Digital Marketing Specialist

• Market Research Analyst

• Sales Manager

• Brand Manager

Why Choose LSUS?

LSUS is known for its commitment to providing accessible and quality online education. The marketing program is structured to give students a strong academic background and practical skills. The faculty often have industry experience, which adds a real-world perspective to the coursework. For those considering a BSBA Marketing degree, LSUS provides a solid option with its online format and comprehensive curriculum. It's about getting a degree that can actually help you move forward in your career.

5. University Of Minnesota Crookston

If you're looking for a solid online marketing degree, the University of Minnesota Crookston has a program worth checking out. They offer a Bachelor of Science in Marketing that's designed to give you a good grasp of how marketing works in today's world. It's not just about theory; they try to make sure you get practical skills you can actually use. The program covers a lot of ground, from understanding consumer behavior to figuring out digital strategies. It's a pretty well-rounded degree, aiming to get you ready for different roles in the marketing field.

The online format means you can fit your studies around your life, which is a big plus for a lot of people. You don't have to put your career or other commitments on hold to get this degree. It's all about flexibility while still getting a quality education from a known university.

The curriculum focuses on giving students a broad understanding of marketing principles and practices. They really try to make sure you're ready for the job market when you finish. The courses are set up to build on each other, so you're always learning something new and applying what you've already learned. It's a pretty structured program, but it still gives you room to explore different areas of marketing that might interest you.

Here's a quick look at some of the areas you might cover:

• Market research and analysis

• Advertising and promotion

• Digital marketing strategies

• Sales management

• International marketing

This program is a good fit for anyone who wants to get into marketing or advance their current career. It's a practical degree that aims to give you the tools you need to succeed. For those considering an online Master of Science in Marketing, this bachelor's degree can be a strong foundation. It also provides a good base for those interested in sports industry careers with its focus on communication and media.

6. Harvard University

Harvard University, a name that pretty much everyone knows, has some really good options for people looking to get into marketing. They don't just do traditional degrees; they also have some online stuff that's pretty neat. It's not like your typical online school, but they do have programs that can help you get ahead in the marketing world. Their approach is all about giving you practical skills you can use right away.

Harvard's programs are designed to push you to think differently. They want you to be able to solve real-world business problems, not just memorize facts. It's a place where you can really dig into how marketing works in today's fast-paced business environment.

When you look at what Harvard offers, it's clear they focus on leadership and making an impact. Their MBA program is a big deal, and it's known for being super intense and hands-on. They also have doctoral programs if you want to go even deeper into research and theory.

For those who want something a bit more flexible, Harvard Business School Online has a Marketing Learning Track. This track includes courses like:

• Digital Marketing Strategy

• Creating Brand Value

• And other courses that cover different parts of marketing

These online courses are good for people who are already working but want to pick up new skills or get a better handle on modern marketing ideas. They're not full degrees, but they can definitely help you boost your career.

7. University Of Phoenix

When we talk about online education, the University of Phoenix often comes up. They've been around for a while, and they were actually one of the first to offer an online marketing degree program way back in 1999. That's pretty wild when you think about it, considering how common online learning is now. They really paved the way for a lot of what we see today in online marketing degrees.

The University of Phoenix has a long history in distance learning, making them a familiar name for many looking to earn a degree without attending a traditional campus. Their approach focuses on providing flexible options for working adults, which is a big plus if you're trying to balance school with a job or other responsibilities. They've adapted their programs over the years to keep up with changes in the marketing world, aiming to give students skills that are relevant in today's job market.

Their marketing programs are designed to cover a lot of ground, from understanding consumer behavior to digital strategies. It's all about getting you ready for different roles in the field. They aim to provide practical skills that you can use right away in a marketing career.

Here's a quick look at some general aspects of their online programs:

• Flexibility: Classes are often structured to fit around a busy schedule, which is a huge benefit for many students.

• Career Focus: The curriculum is usually built with an eye toward specific job outcomes, trying to align with industry needs.

• Support Services: They typically offer various student support services, like academic advising and career assistance, to help students through their studies and beyond.

If you're thinking about an online MBA in Marketing, it's worth checking out what they offer. They've got a lot of experience in the online space, and that can be a big advantage for students who are new to distance learning.

8. Google Ads

Google Ads is a big deal in the online advertising world. It's Google's platform where businesses can show ads to people who are searching for stuff on Google, watching YouTube videos, or browsing websites that are part of the Google Display Network. It's a powerful tool for getting your message out there to a lot of people, especially when they're already looking for what you offer. Think of it like putting up a billboard, but instead of just hoping people drive by, you're putting it right in front of folks who are actively interested.

Google Ads lets you target your audience in really specific ways. You can pick who sees your ads based on what they search for, where they are, what kind of device they're using, and even their interests. This means your ad spend can be more efficient, reaching the right people at the right time.

There are a few main types of ads you can run on Google Ads:

• Search Ads: These are the text ads you see at the top and bottom of Google search results pages. They're great for capturing demand when people are searching for specific products or services.

• Display Ads: These are image or rich media ads that appear on websites and apps within the Google Display Network. They're good for building brand awareness and reaching a broader audience.

• Video Ads: These ads play before, during, or after videos on YouTube and other video partner sites. They're super engaging and can tell a story about your brand.

• Shopping Ads: If you sell products, these ads show product images, prices, and store names directly in search results. They're perfect for driving sales.

• App Ads: These are designed to get people to download your mobile app. They show up across Google Search, Google Play, YouTube, and other mobile sites and apps.

Learning how to use Google Ads effectively is a skill that can really boost your marketing career. It's not just about setting up a campaign; it's about understanding how to optimize it for the best results. This includes things like keyword research, writing compelling ad copy, and analyzing performance data. For those looking to get into online marketing degrees, understanding platforms like Google Ads is a must. There are even specific programs, like the Google Digital Marketing & E-commerce Professional Certificate, that can help you get started with these skills.

Ad Type	Primary Goal	Best For
Search	Capture Demand	Specific Product/Service Searches
Display	Brand Awareness	Broad Audience Reach
Video	Engagement	Storytelling, Product Demos
Shopping	Direct Sales	E-commerce Businesses
App	App Installs	Mobile App Promotion

9. Google’s Digital Garage

Google’s Digital Garage is a pretty neat place to start if you're just getting into digital marketing. They have this Fundamentals of Digital Marketing course that's totally free and covers a lot of ground. It's designed for beginners, so you don't need to know much going in. It's a good way to get your feet wet and see what digital marketing is all about.

This course is a solid choice for anyone looking to build a foundational understanding of digital marketing without spending a dime. It's put together by Google, so you know the information is current and relevant to what's happening in the industry right now.

What You Get

• 26 Modules: The course is broken down into 26 different modules. Each one is put together by Google trainers, and they include practical exercises. It's not just theory; you actually get to try things out.

• Certification: When you finish the course, you get a certificate. This can be a nice addition to your resume, especially if you're new to the field. Employers often recognize Google certifications, which is a plus.

• Real-World Examples: They use lots of real-world examples to explain concepts. This helps make the material easier to understand and shows you how things work in practice.

Course Topics

This course covers a bunch of important topics that are key to digital marketing. It's a broad overview, but it gives you a good starting point.

• Website creation basics

• Search Engine Optimization (SEO) fundamentals

• Content marketing strategies

• Social media marketing

• Email marketing

• Online advertising

Why It Matters

Taking a course like this from Google can really help you out. First off, it's free, which is awesome. Second, it gives you a credible certification from a company that pretty much runs the digital world. This can open doors for you, whether you're looking for a new job or just trying to improve your skills. For those looking to enhance their career potential, these top digital marketing courses are a great starting point. Google also provides other free digital marketing courses through its platforms, so there are plenty of options to keep learning.

10. Coursera

Coursera has become a big name in online learning. It started in 2012 and has grown into a major platform for courses and degree programs from universities and other places all over the world. It's easy to use, has a lot of different courses, and lets you learn at your own pace. That's why so many people use it.

Coursera has become a top provider of online courses and degree programs from universities and other places all over the world.

In 2021, over 20 million new students signed up for Coursera. From 2016 to 2021, a total of 71 million people registered. This shows how popular it is and how well it teaches people. Coursera also has something called "Coursera for Business." Over 2,900 companies use it. This lets people in the business world take courses and get certifications to stay current in marketing.

A lot of people who finish Coursera courses have good career results. About 92% of business learners who completed Coursera courses said they had positive career outcomes. Also, 71% of HR leaders have hired someone with an online degree. This means that more and more employers are seeing the value of online education. If you're looking to improve your skills, Coursera offers many online marketing courses that can help.

Benefits of Coursera

• Easy to use interface

• Many different courses

• Flexible learning options

• Chances to improve skills and grow professionally

• Good quality education

• Positive career results for learners

What is the best degree for a career in digital marketing?

While degrees in business, marketing, and advertising are common for digital marketing, a psychology degree can also be a good choice. It focuses on how people think and act, which is helpful for understanding consumers. A marketing bachelor's degree is a practical choice for many.

What is the best degree for marketing?

For marketing, degrees in business administration, marketing, or communications are often good choices. These degrees teach you about consumer behavior, market research, and how to create effective campaigns.

Wrapping It Up: Your Path to Marketing Success

So, there you have it. Getting an online marketing degree can really open doors for you. It's not just about getting a piece of paper; it's about learning stuff that actually matters in today's world. Think about it: you can study from pretty much anywhere, and it often costs less than going to a regular school. Plus, employers are totally fine with online degrees now, which is a big change. If you're looking to get into marketing or just want to get better at what you do, an online degree is a solid choice. It gives you the skills to really make a difference in the marketing world.

Frequently Asked Questions

Can an online marketing degree help me get a job and earn more?

Getting an online marketing degree can definitely help your job chances and how much money you can make. Many companies now like people with online degrees because working from home and online training are more common.

Is an online marketing degree expensive?

Online marketing degrees are usually cheaper than going to a regular college. You don't have to pay for things like housing or transportation. Plus, many online programs offer help with money, like scholarships or payment plans.

Are online marketing degrees popular?

Yes, online marketing degrees are very popular. During the COVID-19 pandemic, the number of college students taking online classes went up a lot, by 186%.

Which schools offer the best online marketing degrees?

Many good schools offer online marketing degrees. Some of the best include Florida International University, University of Arkansas at Little Rock, Colorado State University Global, Louisiana State University Shreveport, and University of Minnesota Crookston. Harvard University also has respected online programs.

What will I learn in an online marketing degree program?

Online marketing degrees teach you many important things like how people decide to buy things, how to sell, how to advertise, and how to market to people in different countries. This helps you be ready for different jobs in marketing.

Are online degrees accepted by employers?

Yes, online degrees are now widely accepted by many employers. This is because more people are working from home and getting training online. Even big names like Harvard University offer online degrees that are recognized all over the world.