top of page

Travel Brochure Examples: How to Create a Stunning Brochure

Travel brochures are an essential marketing tool for any travel business. They allow you to showcase your services, highlight your unique selling points, and entice potential customers to book with you. In this guide, we will show you how to create a stunning travel brochure that will grab the attention of your target audience and help you stand out from the crowd.

Step 1: Define Your Target Audience

Before you start designing your travel brochure, you need to know who your target audience is. Are you targeting families, couples, or solo travelers? Are they looking for a luxury holiday or a budget-friendly trip? Understanding your target audience will help you tailor your brochure to their needs and preferences.

Step 2: Choose Your Brochure Format

There are several different brochure formats to choose from, including bi-fold, tri-fold, and Z-fold. Bi-fold brochures are great for simple, concise messaging, while tri-fold brochures allow for more detailed information. Z-fold brochures are ideal for showcasing stunning visuals and can be great for promoting luxury travel experiences.

Step 3: Use High-Quality Visuals

Visuals are a critical component of any travel brochure. Use high-quality images that showcase your destination and services. Avoid using stock photos and instead, take your own pictures or hire a professional photographer. Use visuals to tell a story and showcase the unique features of your business.

Step 4: Highlight Your Unique Selling Points

Your travel brochure should highlight your unique selling points. What makes your destination or service stand out from the competition? Is it your exceptional customer service, your exclusive tours, or your stunning location? Be sure to highlight these features prominently in your brochure.

Step 5: Provide Clear and Concise Information

Your brochure should provide clear and concise information about your destination or service. Include information about your location, amenities, pricing, and any other relevant details. Use bullet points and short paragraphs to make your information easy to read and understand.

Step 6: Include a Call to Action

Your brochure should include a call to action. What do you want your target audience to do after reading your brochure? Do you want them to visit your website, call your business, or book a trip? Be clear and direct in your call to action, and make it easy for your target audience to take the next step.


Creating a stunning travel brochure is a critical component of any successful travel business. By following these steps, you can create a brochure that showcases your services, highlight your unique selling points, and entices potential customers to book with you. Remember to keep your target audience in mind, use high-quality visuals, and provide clear and concise information. With these tips, you can create a brochure that outranks the competition and helps you stand out in the crowded travel industry.

We hope that this guide has been helpful in creating a stunning travel brochure that helps you outrank your competition. If you have any questions or need assistance with your brochure design, feel free to contact us.

3 views0 comments
bottom of page